Episode 4

full
Published on:

17th Feb 2021

Podcast writing 101 with Jack Bueher

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends. 

On this PodOn episode, Julian and TJ bring in Jack Buehler, to talk about a must in the podcasting world: storytelling. Listen to this episode to learn more about the process of translating an interesting text into a powerful narration, the secrets to engaging narrated podcasts, the power of podcasting in the B2B environment and how your brand can extract value from its very own podcast. In this field, it all comes down to meaningful collaboration, creative storytelling, problem-solving and true leadership!

Jump straight into:

(00:50) - The rise of podcasting in the B2B field - “We’re starting to hear a lot more companies interested in translating their written content into podcasts, and multimedia is something that companies are starting to come around to.”

(04:37) - The one-word answer guest: How to prepare your podcast for translation and spot the ideal narrator for the job - “Somebody who knows how to read with voice and nuance and flare, that’s the best way to describe it.”

(11:04) - Avoid rehashing: How to stand out and stay creative - “Don’t seize on the low hanging fruit, but the stuff that is more compelling to your listeners, that is more specific to your industry.”

(13:03) - Hard work and collaboration: The magic and teams behind your favorite narrated podcasts - “You’re writing something that someone else is going to be reading out loud, that’s an enormous shift in perspective.”

(20:04) - Key points to structure a script for an engaging narrated podcast - “You want to make sure the guest is heard, you don’t want to overuse the narrator and vice versa.”

(24:04) - The value of podcasting for companies to grow their network and brand’s presence  - “Your story doesn’t have to be a hero's journey, it can just be a really smart person who’s an expert in a specific area that hundreds, maybe thousands of listeners will want to hear from.”

Resources

GroundTruth

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at info@studiopodsf.com or contact us through our social media channels as @studiopodsf.

Show artwork for PodOn Podcast

About the Podcast

PodOn Podcast
Created by the founders of StudioPod to share their best practices when podcasting.
Welcome to the PodOn Podcast! We launched to help you, the curious and scrappy podcaster, learn what it takes to launch, maintain, and grow your podcast. We provide best practices in 15-minute episodes, complemented with interviews of industry experts and podcasters across all genres. If you’re a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast media company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, check out our website (http://studiopodsf.com). You can also send us an email (info@studiopodsf.com) or contact us through our social media channels (@studiopodsf).

About your hosts

TJ Bonaventura

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I began my podcasting journey in 2016. A friend and I tried to launch a podcast and I couldn't believe how much went into creating a show...crazy right?!? For the last 4 years, I've jumped headfirst in podcasting and have made it my passion and livelihood. Since opening StudioPod in 2018 I've helped companies, writers, professional athletes, doctors, and many others produce their podcasts.

Julian Lewis

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Working ~15 years in digital media and teaching a media course, I thought launching my own podcast would be easy. Overwhelmed, I outsourced production and editing to StudioPod, allowing me to focus on what I'm best at, the content and promotion. I joined forces with TJ to help make podcasting easier for the masses, as he did for me.