Episode 6

full
Published on:

2nd Mar 2021

Why are Show Notes Important?

Welcome to PodOn, the podcast where we share stories from other podcasters and talk with them about the challenges we all face when beginning the podcasting journey. If you are a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends. 

Did you know that show notes allow your podcast to be discovered and grow? They are a key piece in the podcasting puzzle, so it is crucial for podcasters to invest time and effort on their show notes. Today, Julian and TJ sit down to chat about everything around show notes, why they matter, how they make it easier for your podcast to be discovered and how they create value for your audience. Don’t miss this incredible episode, and don’t forget to read these show notes!

Jump straight into:

(00:54) - Why does your podcast even need show notes? - “Writing a quick sentence when submitting your podcast is bad, but probably the worst thing you can do is not having them in the first place.”

(03:06) - A simple yet effective guide to structure your show notes - “We have three basic buckets that we like to structure our show notes into: description, timestamps and references.”

(05:38) - The evergreen nature of podcasting and why you need to know your platform - “Somebody might be searching for that particular topic five years from now, and if you have great keywords that highlight what's in your episode, there's a great opportunity for your podcast to be discovered even then.”

(08:59) - How to step up your show notes game even if you’re not confident in your writing skills - “It's actually very, very easy to do. You just have to put in the time and the effort.”

Resources

AdsWizz Podcast Trends Report 2020

The Ryen Russillo Podcast

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, you can reach us at http://studiopodsf.com, send us an email at info@studiopodsf.com or contact us through our social media channels as @studiopodsf.

Show artwork for PodOn Podcast

About the Podcast

PodOn Podcast
Created by the founders of StudioPod to share their best practices when podcasting.
Welcome to the PodOn Podcast! We launched to help you, the curious and scrappy podcaster, learn what it takes to launch, maintain, and grow your podcast. We provide best practices in 15-minute episodes, complemented with interviews of industry experts and podcasters across all genres. If you’re a podcaster, we would love to hear your story and your feedback. If you love this podcast, please subscribe and share it with your friends.

PodOn is hosted by TJ Bonaventura and Julian Lewis, founders of the full-service podcast media company based in San Francisco, StudioPod. If you want more details on how to fully record and produce your podcast with our services, check out our website (http://studiopodsf.com). You can also send us an email (info@studiopodsf.com) or contact us through our social media channels (@studiopodsf).

About your hosts

TJ Bonaventura

Profile picture for TJ Bonaventura
I began my podcasting journey in 2016. A friend and I tried to launch a podcast and I couldn't believe how much went into creating a show...crazy right?!? For the last 4 years, I've jumped headfirst in podcasting and have made it my passion and livelihood. Since opening StudioPod in 2018 I've helped companies, writers, professional athletes, doctors, and many others produce their podcasts.

Julian Lewis

Profile picture for Julian Lewis
Working ~15 years in digital media and teaching a media course, I thought launching my own podcast would be easy. Overwhelmed, I outsourced production and editing to StudioPod, allowing me to focus on what I'm best at, the content and promotion. I joined forces with TJ to help make podcasting easier for the masses, as he did for me.